AI-poweredNo signup2 free per hour

Generate a professional press release in 60 seconds

Describe your news, get a journalist-ready press release with headline, dateline, lead, body, quotes, boilerplate and contact. Free, no signup.

Powered by GPT-4oJournalist-ready formatFR, EN, ES supported

Tell us about your announcement

The more context you give, the better the release.

Include the news, why it matters, key numbers, launch date and geography if relevant.

By using this free tool you agree to our fair use policy. To save your releases and send them to journalists, create a free account.

1

Describe

Write what you are announcing in plain language. No journalism experience needed.

2

Contextualize

Add company name, website and press contact. The AI uses these to build an accurate boilerplate and contact block.

3

Generate

GPT-4o produces a full press release (headline, dateline, lead, body, quotes, boilerplate, contact) in around 20 seconds.

What is a press release

A press release is a formal, written statement sent to journalists and media outlets to announce something newsworthy about a company or organization. It follows a standardized format so reporters can quickly evaluate the story and, if relevant, run it with minimal rewriting.

In 2026, press releases still drive a large share of B2B earned media, especially for funding announcements, product launches, acquisitions, partnerships and senior hires. What has changed is distribution: mass wire services were penalized by Google in September 2023, so the best strategy now is targeted distribution to relevant journalists, paired with an owned newsroom and a GEO-ready structure that helps AI assistants cite your news.

The 7 essential parts of a press release

  • Headline: factual, under 12 words, contains the core news.
  • Subheadline: one sentence that adds a second angle.
  • Dateline: city, country, date. Example: PARIS, France, April 14, 2026.
  • Lead paragraph: answers the five W questions in 2 to 3 sentences (35 to 50 words).
  • Body: inverted pyramid, 2 to 3 paragraphs with details, context and supporting facts.
  • Boilerplate: standardized company description of 60 to 120 words at the bottom.
  • Contact: name, email, phone of the press contact.

How to write a great press release

The generator handles the format. Your job is to give it the raw material that makes the story worth covering. Strong press releases share five traits.

  • A real news hook. Journalists cover new, concrete, verifiable things: funding close, product GA, signed contract, certification, clinical result, exec hire at C-level or VP. Incremental updates rarely get picked up.
  • One concrete number. ARR milestone, customer count, benchmark percentage, dollar amount, adoption rate. Abstract claims get skipped.
  • A credible quote. Prefer a 25-word specific quote from a named leader over a 50-word marketing quote. The AI will generate a placeholder quote that you can edit to match reality.
  • Scannable structure. Inverted pyramid, short paragraphs, no jargon. Reporters read 80% of releases on mobile.
  • A clear contact. Name, email, phone. Replies should come from a person who can answer questions within the hour.

What to avoid

  • Superlatives without proof ("world-leading", "revolutionary", "best-in-class").
  • Mixing multiple announcements in one release. One release = one piece of news.
  • Promotional offers, calls to buy, or sales copy.
  • Outdated boilerplate with wrong headcount, wrong funding total, wrong URL.
  • Mass distribution to untargeted journalists. Clip rate drops below 1% quickly.

After generation: the next 3 moves

  1. Review placeholders. The AI inserts bracket placeholders like [to complete] when it cannot verify a fact. Fill them with real information.
  2. Build a targeted journalist list. Do not blast. 15 journalists who cover your space beat 1,000 mass contacts. The PressPilot journalist database holds 45,000+ contacts you can filter by country and topic.
  3. Publish on your newsroom. The release should also live on your own site, at a stable URL with Article and NewsArticle schema. This is what Google and LLM assistants cite.

Example outputs

Three short extracts showing the format the generator produces. The companies are fictional and the brackets mark facts the AI will not invent: you fill them in before sending.

Product launch

Tallyfleet launches route planning for small delivery fleets

AUSTIN, Texas, October 14, 2026. Tallyfleet today released Routes, a route planning tool for delivery businesses running 5 to 50 vans. Routes plans a full day of stops in under a minute and is available now from $49 a month per company.

"Small fleets were stuck between spreadsheets and enterprise software," said [Name], CEO of Tallyfleet.

About Tallyfleet: Tallyfleet builds fleet software for small delivery businesses. Founded in [year], it is based in Austin. tallyfleet.example

Funding round

Hydrova raises $6 million to test water quality in real time

DENVER, Colorado, October 14, 2026. Hydrova, which makes sensors that test municipal water continuously, has raised a $6 million seed round led by [Investor]. The funds will pay for pilots with [number] utilities in 2027.

"Utilities still wait days for lab results. We want that number to be minutes," said [Name], co-founder of Hydrova.

About Hydrova: Hydrova designs water quality sensors for utilities. hydrova.example

Senior hire

Brightwell names [Name] chief operating officer

CHICAGO, Illinois, October 14, 2026. Brightwell, a payroll provider for restaurants, has appointed [Name] as chief operating officer. [Name] joins from [Company], where they ran operations for [number] locations.

"[Name] has scaled exactly the kind of operations we are building," said [Name], CEO of Brightwell.

About Brightwell: Brightwell runs payroll for independent restaurants. brightwell.example

AI generator vs a ChatGPT prompt

You can write a press release with a general chatbot, and many people do. The difference is in what you have to supply and check yourself.

This generatorA ChatGPT prompt
FormatHeadline, dateline, lead, body, quote, boilerplate and contact block every timeDepends on how detailed your prompt is
Invented factsMissing numbers, names and dates become [brackets] you fill inOften fills gaps with plausible but made-up figures and quotes
Company contextReads your website to write an accurate boilerplateOnly what you paste in
Next stepSend it to journalists you pick, from the same placeCopy, paste and find the journalists yourself

What journalists reject in AI-written releases

  • Hype words with no proof: "revolutionary", "game-changing", "cutting-edge". Replace them with the number that proves the point.
  • Quotes nobody would say out loud. Rewrite the quote in the words your spokesperson actually uses.
  • Invented or unchecked facts. Every figure must be one you can back up if a reporter calls.
  • Generic angles. If the release could describe any company in your sector, it will not get covered.

Our guide on how to write a press release with AI covers prompts, review steps and the edits that make an AI draft read like a human one.

Next step: send it to the journalists who cover your beat

A release only works once the right reporters read it. Below the generated text, the "Send this press release" button loads it into a free PressPilot account, where you pick journalists from the journalist database by country and topic, send it and see who opens and clicks. The steps are explained on how to send a press release to journalists.

Free generator vs full PressPilot distribution

The free tool above writes the release. Getting it in front of journalists is a separate step. Here is what the free generator covers and where the full PressPilot product takes over.

What you getFree AI generatorFull PressPilot
PriceFree, no signupFrom 29 EUR a month for 100 journalist credits
AI writing (GPT-4o, AP style)Yes, 2 per hour per IPYes, first release free, then 5 credits each
LanguagesEnglish, French, SpanishEnglish, French, Spanish and more
Journalist distributionNo, copy and send yourself45,000+ contacts targeted by sector
Hosted newsroomNoYes, stable URL with schema
Open and interest trackingNoYes, real time
ContractNoneNone, credits never expire
Data residencyEU (GDPR)EU (GDPR)

Want the full picture on what distribution actually costs? Read how much a press release costs, then compare free versus paid distribution. For the shortlist of services, see our roundup of the best press release distribution platforms, or browse PressPilot alternatives side by side. When you are ready to send, check PressPilot pricing or start from a press release template.

Frequently asked questions

Is the PressPilot press release generator really free?

Yes. You can generate 2 press releases per hour from the same IP without signing up. To go further, create a free PressPilot account: your first AI-written release is free there and stays saved.

Which AI model powers the generator?

The generator runs on OpenAI GPT-4o with a custom system prompt trained on the professional press release format used by AFP, Reuters and AP Stylebook conventions.

Does the generator write in French, English and Spanish?

Yes. Pick the output language in the form. The AI respects native vocabulary for each language (it does not translate literally from English).

How long is the generated press release?

Between 300 and 500 words, which is the standard length for press releases sent to journalists in 2026. Short, dense, inverted-pyramid structure.

Will the AI invent facts or numbers about my company?

No. The system prompt forbids inventing numbers, dates, names or facts. When information is missing, the AI inserts placeholder brackets like [to complete] that you fill in before sending.

Can I use the generated release commercially?

Yes. The generated text is yours to edit, distribute, publish or modify. No attribution required. We do not store or reuse the announcement details you submit.

How do I distribute the release after generation?

Copy the content into your newsroom, email campaign, or use PressPilot to send it to a curated list of journalists. Free PressPilot accounts include 45,000+ journalist contacts targeted by sector.

What is the difference between this free tool and the full PressPilot product?

This free tool generates one release at a time with a rate limit. The full PressPilot product includes AI writing (first release free, then 5 credits per release), targeted journalist lists, campaign tracking, analytics and a branded newsroom.

Ready to actually distribute your release?

Write with AI, target the right journalists and track every open in real time. From 29 EUR a month.

See pricing

Written and reviewed by the PressPilot editorial team, PR practitioners who send releases to journalists every week.

Last updated

for 2026.