Generate a professional press release in 60 seconds

What is a press release

A press release is a formal, written statement sent to journalists and media outlets to announce something newsworthy about a company or organization. It follows a standardized format so reporters can quickly evaluate the story and, if relevant, run it with minimal rewriting.

In 2026, press releases still drive a large share of B2B earned media, especially for funding announcements, product launches, acquisitions, partnerships and senior hires. What has changed is distribution: mass wire services were penalized by Google in September 2023, so the best strategy now is targeted distribution to relevant journalists, paired with an owned newsroom and a GEO-ready structure that helps AI assistants cite your news.

The 7 essential parts of a press release

• Headline: factual, under 12 words, contains the core news.
• Subheadline: one sentence that adds a second angle.
• Dateline: city, country, date. Example: PARIS, France, April 14, 2026.
• Lead paragraph: answers the five W questions in 2 to 3 sentences (35 to 50 words).
• Body: inverted pyramid, 2 to 3 paragraphs with details, context and supporting facts.
• Boilerplate: standardized company description of 60 to 120 words at the bottom.
• Contact: name, email, phone of the press contact.

How to write a great press release

The generator handles the format. Your job is to give it the raw material that makes the story worth covering. Strong press releases share five traits.

• A real news hook. Journalists cover new, concrete, verifiable things: funding close, product GA, signed contract, certification, clinical result, exec hire at C-level or VP. Incremental updates rarely get picked up.
• One concrete number. ARR milestone, customer count, benchmark percentage, dollar amount, adoption rate. Abstract claims get skipped.
• A credible quote. Prefer a 25-word specific quote from a named leader over a 50-word marketing quote. The AI will generate a placeholder quote that you can edit to match reality.
• Scannable structure. Inverted pyramid, short paragraphs, no jargon. Reporters read 80% of releases on mobile.
• A clear contact. Name, email, phone. Replies should come from a person who can answer questions within the hour.

What to avoid

• Superlatives without proof ("world-leading", "revolutionary", "best-in-class").
• Mixing multiple announcements in one release. One release = one piece of news.
• Promotional offers, calls to buy, or sales copy.
• Outdated boilerplate with wrong headcount, wrong funding total, wrong URL.
• Mass distribution to untargeted journalists. Clip rate drops below 1% quickly.

After generation: the next 3 moves

1. Review placeholders. The AI inserts bracket placeholders like [to complete] when it cannot verify a fact. Fill them with real information.
2. Build a targeted journalist list. Do not blast. 15 journalists who cover your space beat 1,000 mass contacts. PressPilot gives you access to 10,000+ journalists sorted by beat.
3. Publish on your newsroom. The release should also live on your own site, at a stable URL with Article and NewsArticle schema. This is what Google and LLM assistants cite.

Free generator vs full PressPilot distribution

The free tool above writes the release. Getting it in front of journalists is a separate step. Here is what the free generator covers and where the full PressPilot product takes over.

Want the full picture on what distribution actually costs? Read how much a press release costs, then compare free versus paid distribution. For the shortlist of services, see our roundup of the best press release distribution platforms, or browse PressPilot alternatives side by side. When you are ready to send, check PressPilot pricing or start from a press release template.