Generate a professional press release in 60 seconds

What is a press release

A press release is a formal, written statement sent to journalists and media outlets to announce something newsworthy about a company or organization. It follows a standardized format so reporters can quickly evaluate the story and, if relevant, run it with minimal rewriting.

In 2026, press releases still drive a large share of B2B earned media, especially for funding announcements, product launches, acquisitions, partnerships and senior hires. What has changed is distribution: mass wire services were penalized by Google in September 2023, so the best strategy now is targeted distribution to relevant journalists, paired with an owned newsroom and a GEO-ready structure that helps AI assistants cite your news.

The 7 essential parts of a press release

• Headline: factual, under 12 words, contains the core news.
• Subheadline: one sentence that adds a second angle.
• Dateline: city, country, date. Example: PARIS, France, April 14, 2026.
• Lead paragraph: answers the five W questions in 2 to 3 sentences (35 to 50 words).
• Body: inverted pyramid, 2 to 3 paragraphs with details, context and supporting facts.
• Boilerplate: standardized company description of 60 to 120 words at the bottom.
• Contact: name, email, phone of the press contact.

How to write a great press release

The generator handles the format. Your job is to give it the raw material that makes the story worth covering. Strong press releases share five traits.

• A real news hook. Journalists cover new, concrete, verifiable things: funding close, product GA, signed contract, certification, clinical result, exec hire at C-level or VP. Incremental updates rarely get picked up.
• One concrete number. ARR milestone, customer count, benchmark percentage, dollar amount, adoption rate. Abstract claims get skipped.
• A credible quote. Prefer a 25-word specific quote from a named leader over a 50-word marketing quote. The AI will generate a placeholder quote that you can edit to match reality.
• Scannable structure. Inverted pyramid, short paragraphs, no jargon. Reporters read 80% of releases on mobile.
• A clear contact. Name, email, phone. Replies should come from a person who can answer questions within the hour.

What to avoid

• Superlatives without proof ("world-leading", "revolutionary", "best-in-class").
• Mixing multiple announcements in one release. One release = one piece of news.
• Promotional offers, calls to buy, or sales copy.
• Outdated boilerplate with wrong headcount, wrong funding total, wrong URL.
• Mass distribution to untargeted journalists. Clip rate drops below 1% quickly.

After generation: the next 3 moves

1. Review placeholders. The AI inserts bracket placeholders like [to complete] when it cannot verify a fact. Fill them with real information.
2. Build a targeted journalist list. Do not blast. 15 journalists who cover your space beat 1,000 mass contacts. PressPilot gives you access to 5,000+ journalists sorted by beat.
3. Publish on your newsroom. The release should also live on your own site, at a stable URL with Article and NewsArticle schema. This is what Google and LLM assistants cite.