Featured templates
Product launch template
Most common use case. SaaS, consumer brands and startups. Copy-ready with real example.
Use templateFunding announcement template
For Seed through Series C. Investor embargo, quote sourcing and timing strategy.
Use templatePartnership announcement template
Strategic partners, integrations, co-marketing deals. Dual quote structure and customer focus.
Use templateBrowse by category
People and partnerships
3 templates.
All templates
Funding
Product and launches
People and partnerships
New hire announcement template
Senior hire or VP announcement with bio structure, CEO quote and new hire quote.
Use templateExecutive hire (C-level) template
CEO, CTO, CFO or CMO announcement with board approval, transition plan and leak management.
Use templatePartnership announcement template
Strategic partnership, integration or collaboration. Who, what, why and customer benefit.
Use templateBusiness events
Save time
Fill in your details. 30 minutes to polished press release instead of 2 hours.
Journalist-approved
Structures that reporters expect. Clear headline, strong lede, proper quotes.
Free and flexible
Download, customize and use. No login, no tracking, no strings attached.
Frequently asked questions
- What goes in a press release template?
- Standard structure: Dateline (City, State, Date). Headline (65 characters). Subheading (optional). Lede paragraph (first fact in 40 words). Body (2-3 paragraphs supporting the news). Quotes (2-3 quotes from company leader, partner, or customer). Boilerplate (company description 50 words). Media contact (name, email, phone). PressPilot templates include all sections annotated with best practices.
- Can I customize a template for my company?
- Yes. Every template is a starting point, not a final draft. Change company name, product details, quotes, dates and contact info to fit your news. Keep the structure and tone. Most teams customize a template in 30 minutes. PressPilot AI can speed this up to 5 minutes.
- How long should my press release be?
- Ideal length: 300-500 words (2 to 3 pages single-spaced, 12-point font). Journalists scan the first 100 words for the news hook. If they do not see it, they delete. Structure matters more than word count. A tight 300-word release beats a bloated 800-word release.
- Who should I send the template to for approval?
- Chain of approval: (1) Comms/marketing team member (drafts). (2) Subject matter expert (legal, product, finance if needed). (3) Executive sponsor/CEO (sign-off). (4) External partners (investors, customers in quotes). Do not send to >5 people. More reviewers mean diluted messaging.
- Should I use the same template for multiple news items?
- Use the same structure, different content. One product launch template works for SaaS, hardware and consumer brands because the structure is universal (what, why, when, quotes). Change the details. Never send the exact same release twice.
- Can I use a template if I am a startup with no budget?
- Yes. All templates on PressPilot are free to download and customize. Pick the one matching your news type, fill in your details, and send it. For distribution, use free channels (Substack, LinkedIn, company blog) or try PressPilot starting at 30 EUR for 100 journalist credits.
Ready to distribute?
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