The 4 pillars
Pillar 1
AI press release writing in 4 languages
Our AI generates complete, journalist-ready press releases based on your product launch, funding round, partnership, or company news. Write a 2-sentence description, pick keywords, and get a full press release in English, French, Spanish, or Portuguese. The AI is trained on 10,000+ published releases and handles all industry verticals. You can use AI drafts directly or edit them. Cost: 5 credits per release.
Pillar 2
5,000+ verified journalist contacts organized by beat
PressPilot maintains a curated database of 5,000+ actively engaged journalist contacts across tech, business, health, finance, culture, and 10+ other beats. Unlike Cision (700,000+ stale contacts), we prioritize quality. All contacts are GDPR-verified, updated based on real engagement signals (opens, clicks, replies), and refreshed quarterly. Filter by beat, outlet type, geography, or engagement history. Send your release to exactly the journalists who cover your space.
Pillar 3
Branded online newsroom hosted on your domain
Every account includes a newsroom hosted on your own domain (e.g., press.yourcompany.com). Archive all past releases, embed social feeds, add videos and images, and let journalists subscribe for updates. Newsrooms are SEO-optimized and generate organic traffic over time. Includes social embeds, PDF downloads, sharing buttons, and Google News integration. Scale plan removes the PressPilot branding entirely.
Pillar 4
Real-time tracking: opens, clicks, and replies
See which journalists opened your press release, when they clicked your links, and when they replied. Tracking updates live in the dashboard. Segment by beat, outlet, or geography. Identify your highest-engaged journalists and prioritize future pitches. No tracking delays, no manual reporting. Export reports as CSV or PDF for stakeholders.
12 more features you get out of the box
Campaign scheduling
Schedule press releases to send at optimal times. Pick a date and hour, PressPilot handles timezone-aware delivery.
Multi-language support
Write once, translate to 4 languages. Send EN, FR, ES, PT releases from a single campaign.
Credits roll over forever
Buy 100 credits in January, use 30, keep 70 until next year. No expiration, no forced rollovers.
Team seats (growth and scale)
Growth plan: 3 users. Scale plan: unlimited. Share campaigns, set role-based permissions, audit activity.
Zapier automation
Trigger workflows on campaign sends, opens, or replies. Send Slack notifications, add leads to spreadsheets, sync to CRM.
HubSpot integration
Growth and Scale plans: sync contacts, campaigns, and engagement data directly to HubSpot.
CSV bulk import and export
Upload your own journalist list via CSV. Export campaigns, contacts, and tracking reports.
Media pitch templates
Pre-built email templates for product launches, funding rounds, partnerships, and crisis communications.
AI headline generator
Generate 5 unique headlines optimized for journalism and SEO. Pick your favorite or edit manually.
Embargo support
Mark releases as embargoed until a specific date and time. All journalists see the embargo flag.
GDPR compliance
EU data residency, consent-based opt-in, right to deletion, data processing agreements included.
Custom branding (scale only)
Remove PressPilot footer. Add custom CSS to newsroom. White-label dashboard and email for agencies.
How a PressPilot campaign works
Write or generate your press release
Write from scratch, use an AI template, or select a pitch template. All campaigns include AI writing credits.
Filter your journalist list
Choose journalists by beat, outlet, geography, or engagement history. See exactly how many match your filters and how many credits the campaign costs.
Schedule or send immediately
Send now or pick a date and hour. PressPilot handles timezone-aware delivery and spam filter optimization.
Track opens, clicks, and replies in real time
See which journalists opened your release, clicked your links, and replied. Segment by beat or geography. Export for stakeholders.
Built for these workflows
PressPilot works best for teams that send 1 to 10 campaigns per month. Here is how different personas use the platform.
Series A to C SaaS founders
Send product launches, funding announcements, and partnership news to tech journalists. Track coverage and investor interest in real time.
View startup workflow
PR agencies (3 to 10 clients)
Send on behalf of multiple clients, bill them back, and maintain clean margins. Credit model scales without per-client setup tax.
View agency workflow
Solo founders and fractional CMOs
Handle press outreach as one of many responsibilities. AI writing saves hours. Tracking shows ROI without extra tooling.
View solo workflow
Frequently asked questions
- Is AI writing included in all plans?
- Yes. Every plan includes full AI press release generation in 4 languages (English, French, Spanish, Portuguese). The AI costs 5 credits per press release and produces a complete, journalist-ready draft based on your description. You can write manually for free, or use AI to save time.
- How many journalists are in your database?
- PressPilot has 5,000+ verified, actively engaged journalist contacts across tech, business, health, finance, culture, and 10+ other beats. Unlike legacy platforms that claim 700,000+ contacts (many stale), we focus on quality over volume. All contacts are GDPR-verified and updated based on real engagement signals.
- Can I customize the newsroom branding?
- Yes. Every plan includes a branded newsroom hosted on your own domain (e.g., press.yourcompany.com). You can add your logo, colors, and custom domain. The Scale plan removes the PressPilot footer entirely. Newsroom archives are SEO-optimized and generate organic traffic over time.
- What tracking does PressPilot include?
- Real-time tracking of opens, clicks, and replies. See which journalists opened your release, when they clicked links, and when they replied. Track engagement by beat, region, or outlet. The dashboard updates live as events come in. No reporting delays, no manual CSV exports required.
- Do you integrate with HubSpot, Slack, or Zapier?
- Yes. Growth and Scale plans include HubSpot integration (sync contacts and campaigns). All plans support Zapier automation (send Slack notifications on opens, add leads to spreadsheets, trigger workflows). Custom integrations available on Scale plan or via API.
- How does team access work?
- Growth plan supports up to 3 team members. Scale plan supports unlimited team seats. Everyone shares the same credit pool. You can set role-based permissions (editor, viewer, admin) and audit all campaign activity. No per-user charges.
Related guides
- PressPilot pricing, transparent and credit-based
- About PressPilot: the transparent platform
- Alternatives to major PR platforms
- Press release distribution guide
- Free AI press release generator
Try all 16 features free
Every new account includes 5 free credits and full access to all features. Test AI writing, explore the journalist database, build your newsroom. No credit card required.