The 4 pillars
Pillar 1
AI press release writing in 4 languages
Our AI generates complete, journalist-ready press releases based on your product launch, funding round, partnership, or company news. Write a 2-sentence description, pick keywords, and get a full press release in English, French, Spanish, or Portuguese. The AI is trained on 10,000+ published releases and handles all industry verticals. You can use AI drafts directly or edit them. Cost: 5 credits per release.
Pillar 2
45,000+ verified journalist contacts organized by beat
PressPilot maintains a curated database of 45,476 journalist contacts across tech, business, health, finance, culture, and 10+ other beats. Unlike Cision (700,000+ stale contacts), we prioritize quality. All contacts are GDPR-verified, updated based on real engagement signals (opens, clicks, replies), and refreshed quarterly. Filter by beat, outlet type, geography, or engagement history. Send your release to exactly the journalists who cover your space.
Pillar 3
Online newsroom you can embed on your site
Every account includes a public newsroom on presspilot.io that gathers all your releases, with your logo and company details. Embed it on your own website with a short code snippet. Each release also gets its own public page, listed in a news sitemap and signalled to search engines, so journalists have a clean source to cite.
Pillar 4
Real-time tracking: opens, clicks, and replies
See which journalists opened your press release, when they clicked your links, and when they replied. Tracking updates live in the dashboard. Segment by beat, outlet, or geography. Identify your highest-engaged journalists and prioritize future pitches. No tracking delays, no manual reporting. Export reports as CSV or PDF for stakeholders.
12 more features you get out of the box
Campaign scheduling
Schedule press releases to send at optimal times. Pick a date and hour, PressPilot handles timezone-aware delivery.
Multi-language support
Write once, translate to 4 languages. Send EN, FR, ES, PT releases from a single campaign.
Credits roll over forever
Buy 100 credits in January, use 30, keep 70 until next year. No expiration, no forced rollovers.
Team members (subscriptions)
Up to 3 members on Startup, 10 on Team, unlimited on Pro. Everyone shares the same credits and campaigns, with editor and viewer roles.
Automated follow-ups (subscriptions)
Send a follow-up automatically to journalists who did not open your release, after the delay you choose.
Additional senders (subscriptions)
Send under more than one sender profile: 1 extra on Startup, 3 on Team, unlimited on Pro.
CSV import and export
Upload your own journalist list via CSV. Subscribers can export each campaign's results as CSV.
Media pitch templates
Pre-built email templates for product launches, funding rounds, partnerships, and crisis communications.
AI subject lines
Generate several email subject lines for your release, then pick one or edit it.
Scheduled sending
Schedule your release for a set date and time. Its public page only goes live with the first email, so nothing leaks early.
GDPR compliance
EU data residency, consent-based opt-in, right to deletion, data processing agreements included.
Hosted newsroom
A public newsroom with all your releases, plus a widget to embed it on your own website.
How a PressPilot campaign works
Write or generate your press release
Write from scratch, use an AI template, or select a pitch template. All campaigns include AI writing credits.
Filter your journalist list
Choose journalists by beat, outlet, geography, or engagement history. See exactly how many match your filters and how many credits the campaign costs.
Schedule or send immediately
Send now or pick a date and hour. PressPilot handles timezone-aware delivery and spam filter optimization.
Track opens, clicks, and replies in real time
See which journalists opened your release, clicked your links, and replied. Segment by beat or geography. Export for stakeholders.
Built for these workflows
PressPilot works best for teams that send 1 to 10 campaigns per month. Here is how different personas use the platform.
Series A to C SaaS founders
Send product launches, funding announcements, and partnership news to tech journalists. Track coverage and investor interest in real time.
View startup workflow
PR agencies (3 to 10 clients)
Send on behalf of multiple clients, bill them back, and maintain clean margins. Credit model scales without per-client setup tax.
View agency workflow
Solo founders and fractional CMOs
Handle press outreach as one of many responsibilities. AI writing saves hours. Tracking shows ROI without extra tooling.
View solo workflow
Frequently asked questions
- Is AI writing included in all plans?
- Yes. Every plan includes full AI press release generation in 4 languages (English, French, Spanish, Portuguese). The AI costs 5 credits per press release and produces a complete, journalist-ready draft based on your description. You can write manually for free, or use AI to save time.
- How many journalists are in your database?
- PressPilot has 45,000+ verified, actively engaged journalist contacts across tech, business, health, finance, culture, and 10+ other beats. Unlike legacy platforms that claim 700,000+ contacts (many stale), we focus on quality over volume. All contacts are GDPR-verified and updated based on real engagement signals.
- Can I customize the newsroom branding?
- Partly. Every account gets a public newsroom on presspilot.io with your logo, company details and all your releases, plus a widget to embed it on your own website. Each release also gets its own public page that journalists can cite. A custom domain and removing the PressPilot mention are not available today.
- What tracking does PressPilot include?
- Real-time tracking of opens, clicks, and replies. See which journalists opened your release, when they clicked links, and when they replied. Track engagement by beat, region, or outlet. The dashboard updates live as events come in. No reporting delays, no manual CSV exports required.
- Do you integrate with HubSpot, Slack, or Zapier?
- Not yet. There is no native HubSpot, Slack or Zapier integration today. You can import your own contacts by CSV, and subscribers can export campaign results as CSV to load them into any CRM.
- How does team access work?
- Team access comes with a subscription: up to 3 members on Startup, 10 on Team and unlimited on Pro. Everyone shares the same credits and campaigns, with editor or viewer roles. No per-user charges. Credit packs alone include one user.
Related guides
- PressPilot pricing, transparent and credit-based
- Journalist database: search and send from one screen
- Send a press release to journalists
- About PressPilot: the transparent platform
- Alternatives to major PR platforms
- Press release distribution guide
- Free AI press release generator
Try all 16 features free
Every new account includes 5 free credits and full access to all features. Test AI writing, explore the journalist database, build your newsroom. No credit card required.