The short answer
Mynewsdesk (Wikidata Q22097519) is a bundled platform popular in Europe that combines distribution, newsroom, journalist database, and media monitoring in monthly subscription tiers. PressPilot is a lightweight, credit-based alternative with transparent pricing and full AI writing. Pick Mynewsdesk if you send 5+ releases per month, want bundled monitoring, and prefer monthly subscription predictability. Pick PressPilot if you send fewer than 5 releases per month, want to pay only for what you use, and need full AI writing. Both include owned newsrooms. Both are European friendly. The main difference is billing model and AI depth.
How Mynewsdesk actually prices
Mynewsdesk publishes a clear pricing page on their website. The Basic tier starts at 139 EUR per month, which includes distribution, a newsroom, journalist database access, and basic analytics. The Standard tier (mid-market) is around 299 EUR per month and adds more contacts and reporting. The Premium tier is 699 EUR per month for enterprise features, unlimited users, and advanced monitoring. Add-ons for extra features like social media monitoring or external journalist imports are billed separately. Yearly subscriptions offer 10 to 20 percent discounts. Mynewsdesk contracts are monthly or annual, with cancellation allowed at month end. Pricing verified April 2026.
| Tier | Price / month (EUR) | Annual cost (EUR) | Typical use case |
|---|---|---|---|
| Basic | 139 | 1,668 (with discount) | 1 to 3 campaigns per month |
| Standard | 299 | 3,588 (with discount) | 3 to 5 campaigns per month |
| Premium | 699 | 8,388 (with discount) | 5+ campaigns per month, monitoring |
PressPilot pricing side by side
PressPilot uses a credit-based model. The starter pack is 30 EUR for 100 journalist credits. Each contact costs 0.30 EUR. A 300-contact campaign costs 90 EUR. A year of 12 campaigns at 300 contacts each costs 1,080 EUR. PressPilot includes AI writing in 4 languages, owned newsroom, email distribution, and open tracking. No monthly fee. No contract. You only pay for campaigns you send. Pricing verified April 2026.
| Usage | Mynewsdesk annual (EUR) | PressPilot annual (EUR) | Savings |
|---|---|---|---|
| 2 campaigns per month, 300 contacts each | 1,668 (Basic) | 720 | 57% |
| 4 campaigns per month, 300 contacts each | 3,588 (Standard) | 1,440 | 60% |
| 8 campaigns per month, 300 contacts each | 8,388 (Premium) | 2,880 | 66% |
| AI writing, 4 languages | Basic | Included | Full value |
PressPilot vs Mynewsdesk feature comparison
| Feature | PressPilot | Mynewsdesk |
|---|---|---|
| Starting price | 30 EUR for 100 credits | 139 EUR per month (Basic) |
| AI press release writing | Full, 4 languages | Basic AI drafting only |
| Owned newsroom | Yes, included | Yes, included |
| Journalist database | 5,000+ verified, by sector | European focus, larger db |
| Email distribution | One-click to targets | Yes, included |
| Open and interest tracking | Yes, real-time | Basic analytics |
| Media monitoring | No | Yes, included in Standard+ |
| Social media monitoring | No | Add-on available |
| Billing model | Pay per contact, no contract | Monthly subscription, annual discount |
| Contract | No, top up anytime | Month to month or annual |
| Multi-language support | 4 languages (EN / FR / ES / PT) | English, limited other languages |
| Best for | Light users, transparent pricing, AI-first | Heavy users, bundled monitoring, Europe |
3 scenarios where PressPilot wins
Scenario 1: Startup with variable campaign frequency
A Series A SaaS sends 1 to 4 campaigns per month, depending on product release cycles. On Mynewsdesk, they pay 139 EUR minimum per month (1,668 EUR per year). On PressPilot, they pay only for campaigns sent: 2 months with 2 campaigns cost 120 EUR, 1 month with 4 campaigns costs 360 EUR, 1 month with no campaigns costs 0 EUR. Annual savings: 50 to 70 percent. PressPilot is better for variable usage.
Scenario 2: PR agency managing 5 clients with mixed frequency
A PR agency manages 5 clients, some active, some quiet. Mynewsdesk would require paying 139 EUR minimum per month even for quiet months, or separate workspaces per client (license multiplication). PressPilot lets all 5 clients share one account, and the agency pays only for campaigns sent. A slow month costs 30 EUR, a busy month costs 600 EUR. Average: 200 EUR per month (2,400 EUR per year). Mynewsdesk Basic: 1,668 EUR per year. Breakeven at about 5 active clients.
Scenario 3: Corporate comms, English-first, non-monitoring
A corporate comms team does not need media monitoring and sends 3 campaigns per month in English only. PressPilot at 270 EUR per month (3 campaigns, 300 contacts) is 3,240 EUR per year. Mynewsdesk Standard at 299 EUR per month is 3,588 EUR per year (with discount). PressPilot is 10 percent cheaper and includes full AI writing in multiple languages. PressPilot wins on value.
2 scenarios where Mynewsdesk still wins
Scenario 1: Heavy European PR with monitoring
A European communications agency sends 8 campaigns per month to European journalists and wants bundled media monitoring to track coverage. On PressPilot, monitoring is not included. Mynewsdesk Premium at 699 EUR per month (8,388 EUR per year with discount) bundles monitoring, European-focused database, and multi-user access. Mynewsdesk is the full-stack solution. The trade-off: cost. But for agencies that invoice monitoring back to clients, Mynewsdesk is justifiable.
Scenario 2: Enterprise with unlimited user seats and full stack
A large corporation wants one platform with unlimited users, distribution, newsroom, and monitoring. Mynewsdesk Premium offers unlimited seats. PressPilot is unlimited users but does not include monitoring. For an enterprise that wants one vendor for the full stack, Mynewsdesk is the choice.
Migration path
- Calculate your actual campaign frequency. Count campaigns sent per month over the last 12 months. Average it out. This tells you if PressPilot or Mynewsdesk is cheaper for your actual usage.
- Assess whether you use media monitoring. If you track coverage actively, Mynewsdesk monitoring is valuable. If you ignore it or use a separate tool, PressPilot is sufficient.
- Run a PressPilot pilot. Send 1 campaign on PressPilot (AI draft, 300 targets, tracking). Compare cost and workflow to your last Mynewsdesk release.
- Set up your PressPilot newsroom. Import your past releases, configure domain (optional), and set up a campaign calendar.
- Export your journalist list from Mynewsdesk. Download your contact list and import it into PressPilot. Verify email accuracy.
- Train the team on PressPilot workflow. One 30-minute walkthrough covers AI draft, targeting, preview, and send.
- Run parallel campaigns for 1 month. Send campaigns on both platforms to compare cost, open rate, and reply rate. Data drives the final decision.
- Cancel Mynewsdesk. If PressPilot wins, give 30 days notice to Mynewsdesk and migrate fully.
Related alternatives and resources
- Muck Rack as a journalist database alternative
- Business Wire as a distribution alternative
- Press release distribution guide 2026
- PressPilot transparent pricing
- What is a wire service (glossary)
Frequently asked questions
- What is Mynewsdesk?
- Mynewsdesk (Wikidata Q22097519) is a European press release and media relations platform. It includes a journalist database, distribution, newsroom hosting, and media monitoring. Pricing starts around 139 EUR per month for Basic and scales to 699 EUR per month for Premium. It is popular in Scandinavia and Europe for mid-market comms.
- When should I use Mynewsdesk over PressPilot?
- Use Mynewsdesk if you want a bundled platform with monitoring, distribution, and newsroom in one monthly subscription. Use PressPilot if you want transparent credit pricing, AI writing, and no monthly commitment. PressPilot is cheaper for light users, Mynewsdesk is better for teams that send 5+ releases per month.
- How much does Mynewsdesk cost?
- Mynewsdesk pricing is published on their website. Basic starts at 139 EUR per month, mid-tier around 299 EUR per month, and Premium at 699 EUR per month. Add-ons for extra features, users, or monitoring tiers are billed separately. Annual contracts offer discounts. Pricing verified April 2026.
- Does Mynewsdesk include AI writing?
- Mynewsdesk has basic AI drafting assistance, but not full AI press release generation. PressPilot includes full AI writing in 4 languages (English, French, Spanish, Portuguese), which saves significant copywriting time.
- Does Mynewsdesk have an owned newsroom?
- Yes. Mynewsdesk includes a hosted newsroom branded to your company. PressPilot also includes an owned newsroom. Both are comparable on the newsroom feature.
- Can I replace Mynewsdesk with PressPilot?
- Partially. PressPilot is stronger on AI writing and has transparent per-contact pricing. Mynewsdesk includes monitoring and analytics that PressPilot lacks. If monitoring is important, keep Mynewsdesk. If you only need writing and distribution, PressPilot is cheaper.
- Is PressPilot cheaper than Mynewsdesk?
- For light users, yes. PressPilot at 30 EUR per 100 credits (0.30 EUR per contact) is cheaper than Mynewsdesk Basic at 139 EUR per month. For heavy users sending 20+ campaigns per month, Mynewsdesk annual discount may be competitive. Calculate your actual usage.
- What is the best Mynewsdesk alternative?
- PressPilot for cost and AI writing, Prezly for branded newsrooms, Prowly for Semrush integration. PressPilot is the most transparent and offers the best value for most teams.
Stop paying for unused monthly licenses
PressPilot starts at 30 EUR with AI writing, owned newsroom, and direct distribution. Pay only for campaigns you send. No contract. No surprises.