Short answer
EIN Presswire costs 149 USD for one release, 499 USD for five plus one free (a limited-time offer) and 999 USD for 15, or 66.60 USD per release, all valid 365 days (einpresswire.com, read 2 September 2026). Every package includes AP News, USA TODAY Network, Nexstar, Google News and Bloomberg Terminals. It is syndication, not a pitch to journalists.
Key takeaways
- 149 USD for one release, 700 words, one image, one video, valid one year.
- 499 USD for five releases plus one free while the offer is on the page: 83.17 USD each, 99.80 USD without the free one.
- 999 USD for 15 releases, 66.60 USD each, 2,500 words and five images per release.
- AP News, USA TODAY Network, Nexstar, Google News and Bloomberg Terminals are listed in every package, not only the top one.
- 656 USD separates one EIN release from one PR Newswire national release at 805 USD, before PR Newswire's 195 USD membership (Prezly, August 2026). What EIN does not do is pitch a reporter.
EIN Presswire rate card 2026, with sources
EIN Presswire sells press release syndication as prepaid packages. You buy one, six or fifteen releases, use them within a year, and every release goes to the same distribution list. Unlike PR Newswire, there is no membership, no per-word block and no per-image fee: the limits are built into the package. The table reads the official page as it stood on 2 September 2026.
| Item | Price | Notes and source |
|---|---|---|
| Basic, 1 release | 149 USD | 700 words, 1 image, 1 video, 1 country target, 1 industry target, 3 keyword links. Valid 365 days.einpresswire.com (2 September 2026) |
| Pro+, 5 releases plus 1 free | 499 USD | Limited-time offer on the page: 6 releases, 83.17 USD each (99.80 USD shown crossed out). 1,000 words, 3 images, 1 video, 2 country targets, 5 industry targets. Valid 365 days.einpresswire.com (2 September 2026) |
| Corporate, 15 releases | 999 USD | 66.60 USD per release. 2,500 words, 5 images, 1 video, 2 country targets, 5 industry targets. Valid 365 days.einpresswire.com (2 September 2026) |
| Distribution included in every package | 0 USD extra | AP News (35 million unique monthly visitors stated), Nexstar Media Group, USA TODAY Network, Google News, Google Search, Bing, Bloomberg Terminals, Muck Rack, 3,900+ affinity group publications, Moody's NewsEdge, Naviga, MenaFN, distribution report.einpresswire.com (2 September 2026) |
| Same-day distribution | Included | For verified accounts, during business hours.einpresswire.com (2 September 2026) |
| Reading in June 2026 | 149 to 499 USD | Medialyst read the same 149 USD entry price from EIN's public page in June 2026.Medialyst (June 2026) |
One caveat. The sixth release on the 499 USD package is labelled a limited-time offer. The page could show five releases at 99.80 USD each on the day you buy, so the per-release figures on this page carry both numbers.
What a year of releases costs: 3 scenarios
The right package depends on volume over 12 months, because unused releases expire. Each scenario shows the EIN package that fits and what the same campaigns cost on PressPilot credit packs (excl. VAT), from 60 EUR per 100 journalists reached. The two are different products: EIN produces an indexed copy, PressPilot an email to a chosen reporter.
| Scenario | EIN package | EIN total | PressPilot equivalent |
|---|---|---|---|
| One launch a year, 600 words, one image | Basic, 1 release | 149 USD | 100 targeted journalists: 60 EUR |
| Six announcements a year, up to 1,000 words, three images | Pro+, 5 plus 1 free | 499 USD (83.17 USD each) | Six campaigns of 100 journalists: 255 EUR (500 credits at 195 EUR plus 100 at 60 EUR) |
| Fifteen releases a year, up to 2,500 words, five images | Corporate, 15 releases | 999 USD (66.60 USD each) | Fifteen campaigns of 100 journalists: 535 EUR (1,000 credits at 340 EUR plus 500 at 195 EUR) |
The third row is where EIN is genuinely cheap: 66.60 USD for a syndicated release with five images and 2,500 words has no equivalent among the wires. The question is whether fifteen syndicated copies a year are what the news needs.
Effective price per release
EIN does not publish contract data and Vendr has no EIN Presswire page, so the table below is arithmetic from the official prices rather than buyer data.
| Package | Price | Releases | Per release | Per release if you only use half |
|---|---|---|---|---|
| Basic | 149 USD | 1 | 149 USD | 149 USD |
| Pro+ | 499 USD | 6 with the free one, 5 without | 83.17 USD, or 99.80 USD | 166.33 USD for 3 |
| Corporate | 999 USD | 15 | 66.60 USD | 124.88 USD for 8 |
Source: einpresswire.com/pricing, read 2 September 2026. The right-hand column is ours: it shows why the 999 USD package only wins if you actually send more than one release a month.
Hidden costs and limits
- Expiry. All packages are valid 365 days from purchase. Unused releases are lost, which is the real cost of buying the 15-pack for a quarterly cadence.
- Word limits. 700 words on the single release, 1,000 on the 6-pack, 2,500 on the 15-pack. A 900-word launch release needs the 499 USD package even if you only send it once.
- Image limits. One image on Basic, three on Pro+, five on Corporate, one video on each.
- Targets. One country and one industry on Basic, two countries and five industries on the larger packages. Two-market announcements need the 6-pack.
- The free release. The sixth release is a limited-time offer; the per-release price moves from 83.17 to 99.80 USD if it disappears.
- Same-day distribution applies to verified accounts during business hours. A new account launching on a Friday evening should not count on it.
- No outreach. Nothing in any package emails a journalist, tracks an open or records a reply. That is a different product, and a different budget line.
How to pay less for EIN Presswire
EIN prices are public and fixed; there is no sales call to negotiate. The savings come from buying the right size.
- Count the releases you will send in the next 12 months. Packages expire 365 days after purchase. One release a year is 149 USD. Two to six is the 499 USD package at 83.17 USD each while the sixth is free. Seven to fifteen is the 999 USD package at 66.60 USD each. Buying 15 and sending 8 costs 124.88 USD per release, more than the 6-pack.
- Take the free sixth release while the offer is on the page. On 2 September 2026 the 499 USD package shows five releases plus one free as a limited-time offer. Without it the same package is 99.80 USD per release. Check the page on the day you buy.
- Write to the word limit of your package. 700 words on the single release, 1,000 on the 6-pack, 2,500 on the 15-pack. There is no per-word surcharge, but a longer release means a bigger package. Put the long version and the quotes on your own newsroom and link to it.
- Use the country and industry targets. The 6-pack and 15-pack allow two country targets and five industry targets per release, the single release one of each. Pick them before sending: they decide which affinity publications and Nexstar stations the release reaches.
- Spend what you saved on the pitch. EIN gives you an indexed record on AP News and Google News, not a reporter. The 656 USD gap between a 149 USD EIN release and an 805 USD PR Newswire release pays for about a year of PressPilot campaigns to 100 journalists at 29 EUR a month, with opens and replies tracked.
Who should pay for EIN Presswire, and who should not
Pay it if:
- You need a public, dated, indexed record of an announcement on AP News and Google News, and a distribution report to show for it.
- You send several releases a year and cost per release is the constraint: 66.60 USD on the 15-pack is the lowest figure in this guide.
- You want an image-rich release without paying per file: five images on the Corporate package, against 325 USD per file at PR Newswire.
- Your news targets a country and an industry the affinity publications and Nexstar stations cover.
Do not pay it if:
- The release is Reg FD material or your disclosure policy requires a wire of record. EIN Presswire is not a disclosure wire; PR Newswire, Business Wire and GlobeNewswire are.
- Your goal is an article by a named reporter at a specific outlet. Syndication is a copy on a site, not a pitch in an inbox.
- You send one release a year with 400 words and no image. Even then, 149 USD buys a record; it does not buy attention.
Alternatives, with what you lose and what you gain
| Tool | Price (source, date) | What you lose vs EIN Presswire | What you gain |
|---|---|---|---|
| PressPilot | 29 EUR a month for 100 journalist credits, no contractpresspilot.io/pricing, October 2026 | No syndication, no AP News copy, no SEC disclosure | Email to journalists chosen from 45,476 contacts (live count, September 2026), AI writing, hosted newsroom, open and reply tracking |
| eReleases | 399, 499 or 699 USD per releaseereleases.com, September 2026 | 2.7 times the single EIN release, word caps of 400 to 600 | PR Newswire national distribution included, two images, writing at 300 USD |
| Newswire.com | 399 USD Starter, 659 USD Basic, 965 USD Featurenewswire.com, September 2026 | AP News only from the 659 USD tier | Unlimited words and images on every tier |
| GlobeNewswire | About 350 USD base, 700 to 1,200 USD typicalPrezly, August 2026 | Quote-based, 140 to 175 USD per extra 100 words | Accepted for SEC disclosure |
| PR Newswire | 805 USD national plus 195 USD membershipPrezly, August 2026 | 245 USD per extra 100 words, 325 USD per image, 495 USD logo | Accepted for SEC disclosure, financial terminals, the wire of record in most disclosure policies |
Business Wire, the other disclosure wire, charges 760 USD for 400 words and 195 USD per extra 100 (Prezly, August 2026). For the side-by-side of EIN Presswire and PressPilot, read PressPilot vs EIN Presswire.
Price history
- June 2026. Medialyst reads EIN Presswire at 149 USD for the entry package from its public page.
- 2 September 2026. The official page shows 149 USD for one release, 499 USD for five plus one free as a limited-time offer (83.17 USD per release, 99.80 USD crossed out) and 999 USD for 15 (66.60 USD per release), all valid 365 days.
- What changed on this page. From April to September 2026 this guide listed a 99 USD single release and Basic, Silver, Gold and Platinum packages at 295, 495, 895 and 1,595 USD, an unlimited Corporate plan, 550+ partner sites and 27 industry channels. None of those appear on the official page today. They were wrong and are corrected above.
Frequently asked questions
- How much does EIN Presswire cost in 2026?
- EIN Presswire sells three prepaid packages: 149 USD for one release, 499 USD for five releases plus one free (a limited-time offer on the page, so six in total) and 999 USD for 15 releases (einpresswire.com, read 2 September 2026). All are valid 365 days from purchase and include AP News, Nexstar Media Group, USA TODAY Network, Google News, Bing and Bloomberg Terminals in the distribution.
- What is the cheapest EIN Presswire plan?
- The single release at 149 USD is the cheapest entry, but the 15-release package at 999 USD is the cheapest per release at 66.60 USD. The 499 USD package works out to 83.17 USD per release while the sixth release is free (the page shows 99.80 USD crossed out), or 99.80 USD per release without it (einpresswire.com, 2 September 2026).
- What is included in every EIN Presswire package?
- Every package lists distribution to AP News, Nexstar Media Group, USA TODAY Network, Google News, Google Search, Bing, Bloomberg Terminals, Muck Rack, 3,900+ affinity group publications, Moody's NewsEdge, Naviga and MenaFN, plus a distribution report and same-day distribution for verified accounts during business hours (einpresswire.com, 2 September 2026). What changes between packages is the number of releases, the word limit, the image count and the country and industry targets.
- How long are EIN Presswire releases valid?
- 365 days from purchase, on all three packages (einpresswire.com, 2 September 2026). A 999 USD package for 15 releases therefore needs more than one release a month to be used in full; at six releases a year, the 499 USD package is the right size.
- Is EIN Presswire cheaper than PR Newswire?
- Yes. One EIN Presswire release costs 149 USD with a 700-word limit. One PR Newswire national release costs 805 USD for 400 words, plus 245 USD per extra 100 words and a 195 USD annual membership (Prezly, verified August 2026). A 700-word release is 149 USD at EIN and 1,735 USD at PR Newswire for a first-time buyer. PR Newswire is accepted for regulated disclosure; EIN Presswire is not a disclosure wire.
- Does EIN Presswire get a release on AP News and Google News?
- Both are listed in every package on the official pricing page, read 2 September 2026, with AP News described as 35 million unique monthly visitors. That means a syndicated copy of the release appears on those sites and in Google News. It does not mean an AP or USA TODAY reporter reads it or writes about it: syndication is a public record, not coverage.
- What are the limits of a 149 USD EIN Presswire release?
- 700 words, one image, one video, one country target, one industry target and three keyword links (einpresswire.com, 2 September 2026). The 499 USD package raises that to 1,000 words, three images, two countries and five industries; the 999 USD package to 2,500 words and five images. A release longer than the limit means buying a bigger package, not paying per word.
- Who should not use EIN Presswire?
- Listed companies filing Reg FD material, who need PR Newswire, Business Wire or GlobeNewswire; and anyone whose goal is an article by a named reporter, because EIN Presswire syndicates and does not pitch. For that job PressPilot emails 100 chosen journalists from 29 EUR a month and shows who opened and replied. The two combine well: EIN for the indexed record at 149 USD, PressPilot for the pitch.
Related guides
- PressPilot vs EIN Presswire
- PR Newswire pricing 2026
- The 6 best PR Newswire alternatives
- Business Wire pricing 2026
- Press release SEO guide
- How much does a press release cost?
149 USD for a syndicated copy, or 29 EUR for 100 journalists who might write
PressPilot emails your release to journalists you pick from 45,476 contacts, writes the first draft with AI, hosts it on your newsroom and tracks who opened and replied. Keep EIN for the indexed record if you need one; spend the rest on the pitch.