Writing and pitching
- How to write a press release. The structure, the writing method and the checks before you send, step by step.
- Press release examples: 10 annotated samples. Complete releases for a launch, a funding round, a survey, an event, a hire, a partnership, an acquisition, an award, a crisis and local news.
- Boilerplate examples for press releases. Fifteen "About us" paragraphs, one per type of organisation, with the formula and the common mistakes.
- How to pitch a journalist. The seven-step method, five fill-in templates, timing and follow-up rules, with 2026 survey data.
- Media pitch examples: 12 annotated emails. Pitches for launches, funding, data, breaking news, local news, op-eds, podcasts and events, plus subject lines.
More resources
- Press release templates. Fill-in templates in Word and PDF.
- AI press release generator. A first draft from a few lines of notes, free.
- Academy. Pricing guides for every major wire and PR tool, and the free press release course.
- PR glossary. Dateline, embargo, boilerplate, lede and the rest, defined in plain words.