Prezly pricing in 2026: what the Essential and Standard plans really cost

Key takeaways

• 100 EUR per month is the entry price, billed annually, for 1 site, 1 user and up to 5,000 contacts. Month to month the same plan is 150 EUR.
• 250 EUR per month buys Standard: a second user, 10,000 contacts, white-label sites, auto-translations and sending from your own domain.
• 20% off is the annual discount marked on both cards. The annual totals in the page structured data are 1,200 EUR and 3,000 EUR.
• No journalist database. AuthorityTech's July 2026 table lists Prezly with none, against 1,000,000+ contacts for Prowly and 1,400,000+ for Cision. You bring the list.
• 14 days free, no card. Longer than Mynewsdesk's 10 days and Prowly's 7, where Cision, Meltwater and Muck Rack offer no trial at all.

Prezly rate card 2026, read on the pricing page

Prezly is built around a branded newsroom: you publish stories on a hosted site, keep contacts in a CRM and send campaigns from the same tool. Its pricing page shows three plans with a euro and a dollar toggle, and repeats the same amounts in the schema.org markup, which is where the annual totals below come from.

Why other pages say 90 USD, 100 USD or 120 USD

Search for Prezly pricing and four different numbers come back. All are real readings, taken at different times, in different currencies, on different billing cycles.

The euro and dollar lists are two separate price lists, not a conversion, and the gap between billed annually and billed monthly is 50 EUR a month on both plans.

What a year on Prezly costs: 3 scenarios

Contacts and sites drive the bill, not the number of releases: stories and campaigns are unlimited on every plan. Each scenario uses the grid above and shows the same work on PressPilot credits, from 29 EUR a month per 100 journalists reached (prices excl. VAT).

The third line is the honest limit of a credit model: where a client wants its own branded, translated newsroom, Prezly earns its price. Where the job is getting a release read by the right reporters, 1,200 EUR of fixed annual cost is a lot.

What Prezly does not include

• A journalist database. AuthorityTech's July 2026 table lists Prezly with no media database, against 1,000,000+ contacts for Prowly, 1,400,000+ for Cision and 380,000+ for Meltwater. Prezly gives you a CRM, you bring the names.
• Media monitoring. Nothing in the three plans tracks coverage or mentions. Mynewsdesk bundles monitoring on one brand from 220 EUR per month (mynewsdesk.com, September 2026).
• Wire distribution. Prezly is not accepted for SEC disclosure. A PR Newswire national release is 805 USD on top (Prezly, August 2026), and EIN Presswire runs 149 USD per release (einpresswire.com, September 2026).
• A second seat on Essential. One user maximum. The second seat only arrives with Standard, at 150 EUR a month more.
• Your own sending domain on Essential. Entry-plan emails leave from a Prezly address and the site carries Prezly branding.

How to keep a Prezly subscription cheap

1. Count your contacts before you pick the plan. Essential stops at 5,000 contacts and Standard at 10,000 (prezly.com, September 2026). The contact ceiling, not the feature list, is what pushes teams up a tier. Clean the list first and the cheaper plan often holds.
2. Start monthly, switch to annual once. Monthly billing costs 150 EUR instead of 100 EUR on Essential and 300 instead of 250 on Standard. That 50 EUR a month is the price of the option to leave. Pay it for the first two months, then take the 20% annual discount when you are sure.
3. Decide whether you really need white-label. The jump from Essential to Standard is 150 EUR a month, and what it mainly buys is a second seat, 5,000 more contacts, your own sending domain and the removal of Prezly branding. If none of those blocks a campaign today, stay on Essential.
4. Compare the trial against Mynewsdesk and Prowly. Prezly gives 14 days with no card, Mynewsdesk 10 days (mynewsdesk.com, September 2026), Prowly 7 days in Prowly's own June 2025 write-up. Run the same release through two of them before you commit a year.
5. Price the outreach separately. Prezly has no journalist database (AuthorityTech, July 2026), so the list still has to come from somewhere. A targeted tool from 29 EUR a month for 100 journalists next to Essential is usually cheaper than moving up a Prezly tier for contacts you do not have yet.

Who should pay for Prezly, and who should not

Pay it if:

• The newsroom is the deliverable: you want a hosted, branded site your releases live on, under your own domain.
• You publish often. Stories and campaigns are unlimited at every tier, so a team shipping two stories a week gets the cheapest per-story price in the category.
• You work in several languages and want localisation and auto-translations, which Standard includes.
• You already own your media list and just need somewhere clean to keep it and send from.

Do not pay it if:

• You need journalist contacts. Prezly does not sell you any, and the 5,000-contact ceiling on Essential is a limit on a list you have to build yourself.
• You send a handful of releases a year. 1,200 EUR of fixed annual cost against 49 to 60 EUR per campaign is hard to justify below roughly twenty campaigns.
• You need monitoring or a regulated wire. Both are separate purchases on top.
• You manage five or more client brands and each needs its own site: the per-site model turns into five subscriptions or an Enterprise negotiation.

Cheaper and adjacent options, with what you lose and what you gain

For a side-by-side of Prezly and PressPilot on price, database and contract, read Prezly vs PressPilot. For the tool most often compared with it on price, see the Prowly pricing guide.

Price history

• June 2025. Prowly documents Prezly as Core at 90 USD per month, Premium at 140 USD, an agency plan at 300 USD, and a 14-day trial.
• July 2026. AuthorityTech places Prezly spending between 1,200 and 10,000 USD a year and lists it with no media database.
• August 2026. Prezly's own academy pages quote the entry plan at 100 USD per month (25 August) and at 100 EUR per month (28 August).
• September 2026. The pricing page shows Essential at 100 EUR or 120 USD billed annually, Standard at 250 EUR or 300 USD, both 20% off the monthly rate, with a 14-day trial and no card.
• What changed on this page. From April to September 2026 this guide listed four tiers named Starter, Core, Branded and Enterprise at 100, 325, 800 and several thousand USD per month, and described a per-newsroom agency multiplier. Prezly has no such tiers. Those figures had no source and are replaced by the published grid above.

Frequently asked questions

How much does Prezly cost in 2026?

Essential is 100 EUR per month billed annually and 150 EUR per month billed monthly. Standard is 250 EUR per month billed annually and 300 EUR per month billed monthly. Enterprise is custom and billed annually. In dollars the same plans list at 120 and 175 USD for Essential, 300 and 350 USD for Standard (prezly.com, read 3 September 2026). A 14-day trial needs no card.

Why do other sites say Prezly costs 90 USD or 120 USD?

Both numbers are real, they just describe different things. 120 USD per month is Prezly's own dollar list price for Essential billed annually, next to 100 EUR on the euro toggle of the same page. 90 USD was the price of the old Core plan, read by Prowly in an article updated in June 2025, before the plans were renamed Essential and Standard. Prezly's own academy pages round the euro figure to "100 USD per month" (25 August 2026).

What is the difference between Prezly Essential and Standard?

Essential at 100 EUR per month billed annually gives 1 site, 1 user, up to 5,000 contacts, a Prezly-branded site, a single language and sending from a Prezly address. Standard at 250 EUR adds a second user, doubles contacts to 10,000, removes Prezly branding, adds localisation and auto-translation and lets you send from your own domain (prezly.com, September 2026).

Does Prezly have a free trial?

Yes. Prezly runs a 14-day free trial with no credit card required, stated at the top of its pricing page and read on 3 September 2026. Prowly documented the same 14-day trial in its June 2025 comparison. That is longer than Mynewsdesk's 10-day trial and available where Cision, Meltwater and Muck Rack offer no trial at all (AuthorityTech, July 2026).

How much does Prezly cost per year?

Essential billed annually is 1,200 EUR a year and Standard 3,000 EUR a year, the annual totals Prezly puts in the structured data of its own pricing page (read 3 September 2026). Billed monthly the same plans cost 1,800 and 3,600 EUR a year. AuthorityTech places real Prezly spending between 1,200 and 10,000 USD a year across plan sizes (23 July 2026).

Does Prezly include a journalist database?

No. AuthorityTech's July 2026 comparison table lists Prezly with no media database, against 1,000,000+ contacts for Prowly and 1,400,000+ for Cision. Prezly gives you a contact CRM with a 5,000-contact ceiling on Essential and 10,000 on Standard, but you bring the contacts. PressPilot includes a database of 45,476 journalists (live count, September 2026) you pick from by beat.

Is Prezly cheaper than Prowly or Mynewsdesk?

Yes on the entry plan. Prezly Essential is 100 EUR per month billed annually. Prowly starts at 258 USD per month billed annually (Prezly, 25 August 2026) and publishes no rate card of its own. Mynewsdesk Essential is 220 EUR per month for 4 press releases a year (mynewsdesk.com, September 2026). Prezly is the cheapest published subscription of the three, and the only one that shows every plan on its site.

What is a cheaper alternative to Prezly?

PressPilot sends a release to 100 journalists picked by beat for 29 EUR excl. VAT on the Startup monthly plan, with AI writing in 4 languages, a hosted newsroom and reply tracking, no contract and credits that never expire. That is 348 EUR for a year of monthly campaigns against 1,200 EUR for Prezly Essential. Prezly stays ahead on newsroom design, localisation and multi-site setups, and neither tool is a wire for regulated disclosure.

Related guides

• Prezly vs PressPilot
• Prowly pricing 2026
• Mynewsdesk vs PressPilot
• Cision pricing 2026
• Prezly vs Cision
• How much does a press release cost?