A byline is the line in a published article that identifies the author. In PR, a bylined article is a piece written by a company executive or spokesperson and published under their name in a media outlet.
Bylined articles are a form of earned media that positions the author as a thought leader. They are typically placed through relationships with editors rather than press release distribution, and require a strong angle relevant to the outlet audience.
Related terms
- Earned Media - Publicity gained through editorial coverage rather than paid advertising.
- Pitch - A short, personalized message sent to a journalist to propose a story idea.
- Media Relations - The practice of building and maintaining relationships with journalists and media professionals.
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