A press conference is an organized event where a company makes an announcement to multiple journalists at the same time, usually followed by a question-and-answer session. Press conferences are reserved for major announcements: product launches that shift the market, crisis communications, significant partnerships or IPOs.
They can be held in person or virtually. Virtual press conferences (Zoom or dedicated platforms) have become the default for most B2B announcements post-2020 due to cost, reach and recording convenience.
Related terms
- Press Release - A formal written statement distributed to media outlets to announce something newsworthy about a company or organization.
- Media Relations - The practice of building and maintaining relationships with journalists and media professionals.
- Pitch - A short, personalized message sent to a journalist to propose a story idea.
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