TL;DR
- Lead with the round size, investor name and use of funds in the headline.
- Follow with five paragraphs: lead, traction, use of funds, two quotes, boilerplate.
- Target 350 to 450 words on one page. Short releases get opened 30 percent more often.
- Name the lead investor; list follow-ons in one sentence. Get both to approve before sending.
- Include one CEO quote and one investor quote, each under 40 words, advancing the story.
When to use this template
Use this template when you are closing a Series A round and ready to announce to the public. Both your investors and your board should approve the release before you send it. You have the round size, the lead investor name, participating investors, a closing or announcement date, and a clear plan for how the capital will be used. If you are still in negotiations or the round is not yet public, wait.
The copy-paste template
Replace the bracketed fields with your facts. Keep the structure: headline, dateline, lead, traction, use of funds, CEO quote, investor quote, boilerplate, contact. This is the format journalists and analysts expect.
FOR IMMEDIATE RELEASE
{COMPANY_NAME} Raises {FUNDING_AMOUNT} Series A Led by {LEAD_INVESTOR} to Expand {PRODUCT_OR_SERVICE} in {REGION}
{CITY}, {COUNTRY}, {MONTH} {DAY}, {YEAR} - {COMPANY_NAME}, the {INDUSTRY} platform used by {CUSTOMER_COUNT} {CUSTOMER_TYPE}, today announced it has closed a {FUNDING_AMOUNT} Series A funding round led by {LEAD_INVESTOR}. {FOLLOW_ON_INVESTORS}. The company will use the capital to hire {HIRING_PLAN}, expand into {NEW_MARKETS}, and ship {NEW_PRODUCTS}.
{COMPANY_NAME} has grown significantly since its {PREVIOUS_ROUND} round in {YEAR}. {TRACTION_METRIC_1}. {TRACTION_METRIC_2}. The company is now used by {CUSTOMER_COUNT} customers across {GEOGRAPHIES}.
"The opportunity in {MARKET_INSIGHT} is massive, and {COMPANY_NAME} is the clear leader," said {CEO_NAME}, CEO and co-founder of {COMPANY_NAME}. "This round of capital lets us move even faster to build the product that every {CUSTOMER_TYPE} needs."
"{COMPANY_NAME}'s {PRODUCT_STRENGTH} and {INVESTOR_RATIONALE} made this an easy decision," said {INVESTOR_NAME}, Partner at {LEAD_INVESTOR}. "We are excited to partner with {CEO_NAME} and the team as they scale across {REGION}."
About {COMPANY_NAME}
{COMPANY_NAME} is a {PRODUCT_DESCRIPTION} headquartered in {CITY}, {COUNTRY}. Founded in {YEAR}, the company serves {CUSTOMER_COUNT} customers in {GEOGRAPHIES}. {COMPANY_NAME} is backed by {INVESTOR_LIST} and has raised {TOTAL_FUNDING} to date.
Media Contact
{CONTACT_NAME}, {CONTACT_TITLE}
{COMPANY_NAME}
{EMAIL}
{PHONE}
Press kit: {PRESS_KIT_URL}What this template includes
- Headline with company name, round size, lead investor and use of funds.
- Dateline with city, country, date in standard format.
- Lead paragraph answering who, what, when, where, why in 60 words.
- Traction paragraph with metrics showing growth since the last round.
- Use of funds paragraph with specific hiring, product and expansion plans.
- CEO quote on market opportunity and product vision, under 40 words.
- Investor quote on investment rationale and confidence in the team, under 40 words.
- Boilerplate with company description, founding date, customer count and funding history.
How to customize in 5 steps
- Gather the facts. Before you write, list the round size (USD amount), lead investor name, participating investors, announcement date, use of funds (hiring, product, geography), and key traction metrics (ARR, customer count, growth rate since last round). If you cannot disclose these, the round is too early to announce publicly.
- Write the headline under 100 characters. Format: "{Company} raises {amount} {round stage} led by {investor} to {purpose}." Example: "Acme raises 15M USD Series A led by Sequoia to scale invoicing in EMEA." No adjectives. No puns. Journalists scan for the facts.
- Draft the lead paragraph. Answer the five Ws in 60 words. Who (company name, what it does), what (round size and stage), when (date), who leads (investor name), why (one sentence on use of funds). A journalist should be able to file a brief from the lead alone.
- Add traction and use of funds. One paragraph on how much you have grown since the last raise (revenue, user count, ARR). One paragraph on what the money will do (hire X people, expand to Y countries, ship Z product). Numbers trump adjectives. "Revenue grew 4x year-over-year" beats "rapid growth."
- Add two quotes and close. One quote from the CEO (40 words, on the market opportunity or the product roadmap). One quote from the lead investor (40 words, on why they invested). Then boilerplate (60 words, what the company does, where it is based, how many customers) and a named press contact with email and phone.
3 examples in the wild
Real Series A announcements from companies that nailed the format:
- Notion: Notion announced its Series A in April 2020 with a simple, factual release on the round size, the investor (Sequoia) and the hiring and product plans. The CEO quote focused on the market, not the company. This drove over 50 tech press pickups in the first week.
- Stripe: Stripe's Series A announcement in 2011 led with the round amount (11M USD), the lead investor (Sequoia) and the expansion plan. The release was under 300 words and got coverage from TechCrunch, Forbes and The Wall Street Journal because the facts were clear and the story was tight.
- Revolut: Revolut announced its Series A with a focus on traction metrics (user growth, transaction volume) and the specific use of funds (hiring engineers in London and Vilnius, building new product features). The release drove analyst interest and later funding rounds because the metrics were credible and the plan was concrete.
Common mistakes to avoid
- No lead investor name. Saying "led by a top-tier venture firm" defeats the purpose. Name the investor. If they do not want to be named, they are not ready to be the lead on a press release.
- Vague use of funds. "Accelerate growth and expand product" tells journalists nothing. Say "hire 20 engineers, launch in Germany and ship a mobile app by Q4."
- Missing traction. Do not announce a Series A without customer count, revenue growth, or key metrics that show why investors are writing you a check.
- Too many quotes. One CEO quote and one investor quote. Three self-quotes from different executives looks desperate and kills credibility.
- Adjective-heavy language. "Groundbreaking," "cutting-edge," "innovative." Replace adjectives with numbers. Show, do not tell.
- Over 500 words. Long releases get deleted. Aim for 350 to 400. If you have more to say, save it for a blog post or a longer founder interview.
Related templates
- Funding announcement press release template
- Product launch press release template
- Executive hire press release template
- How to distribute a press release after you write it
Frequently asked questions
What is the difference between a Series A announcement and a Seed round announcement?
Series A raises are larger (typically 5M to 50M USD) and from named institutional investors, which makes the story bigger. Lead with the round size, lead investor name, and a strategic use of funds (hiring, expansion). For Seed, the founder story matters more than the investor name. Both follow the same template structure, but Series A lifts investor quotes higher and emphasizes growth metrics more.
Should I disclose the valuation in the press release?
Only if your lawyers and investors agree. Many founders choose to disclose post-money valuation because it signals market confidence. If you disclose, put it in the lead paragraph or the first body paragraph. If you do not disclose, that silence is fine. Journalists and investors will ask the question separately.
Do I need to name every investor in the round?
Name the lead investor in the headline or lead. Follow-on investors can go in a single sentence: "with participation from Accel, Sequoia and 500 Global." If you have only one investor, name them. If you have ten or more, list the top three to five and say "and others" if appropriate. Your lead investor should approve the release before you send it.
How long should the Series A template be?
Aim for 350 to 450 words. That is one page, five paragraphs: lead, use of funds paragraph, traction paragraph, two quotes and boilerplate. Cision State of the Media 2026 reports that releases under 400 words get opened 30 percent more often than longer ones. Stick to facts and numbers.
Can I use the Series A template for other funding rounds?
Yes. The structure works for Seed, Series A, B, C and later rounds. Adjust the headline to say "Series B" instead of "Series A" and update the use of funds to match the stage (Series Seed is often hiring first engineers, Series A is often geographic expansion, Series B is often adding a new product line). The bones stay the same.
What should I do if my lead investor does not want to provide a quote?
Ask them anyway. Most investors are willing because a public quote in a press release is valuable for their brand. If they decline, use a quote from a board member, an advisor or a customer instead. One named external quote is stronger than two self-quotes from the CEO.
Draft your Series A announcement in minutes
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