By Tristan Berguer, founder of PressPilot, who earned coverage for his app Carimmat on BFM, France Inter, Nice-Matin and more, without an agency.
What this is. A free course that teaches the whole press release workflow in seven short lessons: what a release is and when to send one, how to write it, who to send it to, how to send it, whether to follow up or call, and how to measure what worked. No agency, no jargon, no paywall.
7 lessonsAbout 80 minutes of readingFree, no signup
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Why a course, not another long guide
Most press release advice online is a single long article you skim once and forget. This is built as a real course instead: seven sequenced lessons, each answering one question in full, each readable on its own. Work through it in order to go from zero to a sent campaign, or jump straight to the lesson you need today and come back for the rest.
Every lesson is written for someone doing this without a team. The examples are concrete, the steps are numbered, and the final lesson is a full teardown of a real campaign: how Carimmat, a small app, earned coverage across French national media. That campaign is the proof behind the method, and the reason PressPilot exists: to make the same approach repeatable for any founder.
How to use the course
New to PR? Start at lesson 1 and read in order. Three hours total.
Need to ship a release this week? Read lesson 2 (how to write) and lesson 4 (how to send), then come back.
Already sent releases that went nowhere? Lessons 3 (who to send to) and 5 (follow-ups) are where most campaigns are won or lost.
Who teaches it
The course is led by Tristan Berguer, founder of PressPilot. Before building PressPilot, he ran the press for Carimmat, an app he founded, and earned coverage on BFM TV, France Inter, Nice-Matin, Actu.fr and more without hiring an agency. PressPilot is the tool that turns that hands-on method into something any founder can repeat. You can read the full breakdown in the Carimmat case study.
Frequently asked questions
Is this press release course free?
Yes. Every lesson is free to read, with no signup and no paywall. The course is built by the PressPilot team and led by founder Tristan Berguer, who ran the press campaign for Carimmat covered in the case study. PressPilot makes money from its distribution tool, not from the course.
Who is this press release course for?
Founders, solo operators, in-house comms people and small agencies who want to earn media coverage without paying an agency. It assumes no prior PR experience. You finish it able to write, target, send, follow up on and measure a press release on your own.
How long does the course take?
About 80 minutes of reading end to end, less if you jump to the lesson you need. Each chapter is a standalone lesson, so you can start with how to write a press release and come back for targeting and follow-ups later.
Do press releases still work in 2026?
Yes, when they are targeted and newsworthy. A generic blast to thousands of journalists does not work. A specific, well-timed release sent to the right beat does, which is exactly what the Carimmat case study in this course shows: real coverage on BFM, France Inter, Nice-Matin and more, earned without an agency.
Start with lesson 1
Begin at the beginning, or jump to how to write a press release if you already know what you want to announce. When you are ready to send, PressPilot handles the writing, targeting and distribution in one place, from 30 EUR for 100 journalist credits.