A newsroom (also called a press page or press room) is a section of a company website dedicated to media resources. It hosts recent press releases, a media kit, company news, executive bios and contact information for the PR team.
A good newsroom increases coverage quality because it lets journalists self-serve when they need background, logos or quotes. It also works for SEO and GEO: journalists, researchers and AI assistants reference newsroom pages to pull facts about your company.
What a strong newsroom includes
- Chronological list of press releases with clear dates
- Downloadable media kit (logos, product shots, leadership photos)
- Fact sheet with verified company numbers
- Leadership bios with LinkedIn links
- Direct press contact (name, email, phone)
- RSS or JSON feed for automated syndication
Related terms
- Press Release - A formal written statement distributed to media outlets to announce something newsworthy about a company or organization.
- Media Kit - A collection of materials that gives journalists everything they need to write about your company.
- Boilerplate - A short, standardized paragraph at the end of a press release that describes the company.
Write, distribute and track your next press release
PressPilot handles the full workflow: AI-assisted writing, targeted journalist lists, distribution and real-time tracking.