FreeNo signup5 checks per hour

Free press release checker: score your release in seconds

Paste your press release, pick a language and get a score out of 100, a word count and a list of exact fixes. Free, no signup, no text stored.

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Plain text or simple HTML both work.

By using this free tool you agree to our fair use policy. To check releases without a rate limit, create a free account.

Short answer

A press release checker scores a pasted release out of 100 against 8 checks: length, a dateline, a lead paragraph of the right size, a quote, a press contact email, an About boilerplate, hype words with no proof, and overly long sentences. It returns the score, the word count, a list of exact fixes and a short AI opinion on the text.

The 8 things this checker looks at

The score comes from a deterministic checklist, not a vague AI impression. Every item below either passes or fails against a rule, and failing one lowers the score and adds a line to the fix list.

  • Overall length. Ideal range is 300 to 500 words. Too short and there is no real story; too long and journalists stop reading after the first 500 words.
  • Dateline. A city and a date near the top (example: "PARIS, France, November 8, 2026") tell the journalist where and when the news happened, and signal the release follows standard format.
  • Lead paragraph. One of the first paragraphs should run 20 to 70 words and answer who, what, when, where and why. Journalists often read only this paragraph before deciding to continue.
  • A quote. A release without quotation marks reads like a product page, not a news story. A real quote from a named person adds a human voice journalists can use directly.
  • Press contact email. No visible contact means no easy way for a reporter to ask a follow-up question, which often means no coverage at all.
  • About boilerplate. A short "About [company]" paragraph at the end gives the journalist company context without having to look it up elsewhere.
  • Hype words with no proof. Phrases like "world leader", "revolutionary" or "cutting-edge" (or their French equivalents) read as marketing, not news, and journalists tend to cut them on sight.
  • Sentence length. Sentences over 40 words are flagged. Long sentences slow down a reporter skimming on a phone and increase the odds a release gets skipped.

Checklist plus AI opinion vs asking ChatGPT

You could paste your release into a general chatbot and ask "is this good?". The difference is in what you get back and how consistent it is.

This checkerAsking ChatGPT to review it
What gets checkedThe same 8 structural checks every time, deterministic and explainableDepends on the prompt and the model's mood that session
ConsistencySame release, same input, same scoreCan score the same text differently on a different try
Score out of 100Yes, with a reason for every point lostUsually no score, just general comments
AI opinion on topYes, a short comment added to the deterministic resultYes, but with no structural checklist behind it

After you fix the issues

A high score means the release is structurally sound. It does not replace a real news hook or a concrete number journalists can use. If you want AI to draft a release from scratch instead of fixing one, try the free press release generator, which produces a structured draft (headline, dateline, lead, body, quote, boilerplate, contact) in about 20 seconds.

For complete, annotated releases by type, see our press release examples, or start from a fill-in press release template. For the full writing method, read how to write a press release.

Once the release passes, the next step is getting it in front of the right reporters. See PressPilot pricing to send it to journalists you pick by country and topic.

Frequently asked questions

Is the press release checker really free?

Yes. You can run 5 checks per hour from the same IP without signing up. Create a free PressPilot account to write your first release with AI, pick journalists and send yourself a test, all free; you only pay when you send to journalists.

Is my press release text stored?

No. We do not store or reuse the text you submit. It is sent to our API only to run the analysis below and score your release, then discarded.

Which AI powers the score and the opinion?

The score and the list of fixes come from a deterministic checklist, the same 8 checks every time. A short AI opinion (OpenAI GPT-4o) is added on top to comment on your specific text; if the AI call fails, you still get the score and the fix list.

What counts as a good score?

80 and above means the release is ready to send. 60 to 79 means a few fixes first, usually a missing dateline, quote or contact email. Below 60 means real structural work, often length or a missing boilerplate.

What if my release is in French?

Select French in the language dropdown before checking. The checks (dateline, hype words, boilerplate phrasing) adapt to French conventions, and the issues come back in French.

How many checks can I run per hour?

5 checks per hour per IP address. If you hit the limit, wait an hour or create a free account for unlimited checks.

What does the tool actually check?

Eight things: overall length, a dateline (city and date), a lead paragraph of reasonable length near the top, a quote, a press contact email, an "About" boilerplate paragraph, hype words with no proof, and sentences over 40 words.

Does a good score guarantee a journalist will cover my release?

No. The checker catches structural problems journalists notice in seconds. It cannot judge whether your news itself is interesting enough to cover; that still depends on having a real news hook and a concrete number.

Ready to send it to journalists?

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