Prowly no longer publishes a rate card: its pricing page redirects to the home page. The sourced figure is 258 USD per month billed annually, about 3,096 USD a year (Prezly, 25 August 2026). PressPilot charges 60 EUR per 100 journalists (excl. VAT) with no contract, so below roughly fifteen campaigns a year it costs less.
Key takeaways
- 258 USD per month billed annually is the only Prowly price with a source, quoted by Prezly in August 2026 and by Prowly's own magazine in June 2025.
- No rate card to read. prowly.com/pricing redirects to the home page and the Semrush plans page has no PR Toolkit line (checked 3 September 2026).
- 60 EUR per 100 journalists on PressPilot, credits never expire, no contract. A year of monthly campaigns is 720 EUR on packs, or 348 EUR on the 29 EUR monthly plan.
- The database is the real gap: 600,000 to 1,000,000+ contacts for Prowly against 45,476 curated journalists for PressPilot.
- Different jobs. Prowly adds monitoring and, through Semrush, SEO and LLM visibility. PressPilot does writing, targeting, sending, newsroom and tracking, and nothing else.
Why teams look for a Prowly alternative
You cannot see the price any more. Prowly was for years the rare PR tool with a public rate card, and comparison pages still quote it for that. On 3 September 2026 the pricing page redirected to the home page, whose only pricing link opens a Semrush signup, and the Semrush plans page listed four SEO plans from 117.33 to 455.67 USD a month with no PR Toolkit line. Budgeting now means a sales call.
The subscription floor does not flex. At 258 USD a month billed annually, about 3,096 USD a year, a team sending 25 campaigns pays roughly 124 USD each and a team sending four pays 774 USD each. AuthorityTech puts real spending at 5,000 to 15,000 USD a year (July 2026), so a second and third seat push the floor higher still.
The product moved. pr.co reported in June 2026 that Prowly is no longer sold standalone and now ships as the Semrush AI PR Toolkit, with 600,000 media contacts. AuthorityTech counted 1,000,000+ a month later. Two readings, one product, and no Prowly page to settle it.
Prowly vs PressPilot, feature by feature
| Dimension | Prowly | PressPilot |
|---|---|---|
| Published price | None since at least 3 September 2026prowly.com (3 September 2026, no rate card) | Every pack and plan on the pricing page |
| Entry price | 258 USD per month billed annuallyPrezly Academy (25 August 2026) | 60 EUR for 100 journalist credits |
| Cost of a year of monthly campaigns | About 3,096 USD, our arithmetic on the quoted monthly rate | 720 EUR on credit packs, 348 EUR on the 29 EUR monthly plan |
| Real annual spending, third-party estimate | 5,000 to 15,000 USDAuthorityTech (23 July 2026) | What you send, credits never expire |
| Journalist database | 1,000,000+AuthorityTech (23 July 2026), or 600,000 in the Semrush toolkitpr.co (10 June 2026) | 45,476 journalists, curated by beat (live count, September 2026) |
| Contract | Monthly or annualProwly Magazine (3 June 2025) | None, top up when you need to |
| AI writing | AI press release and pitch tools in the Semrush toolkitpr.co (10 June 2026) | Included on every account, 4 languages: EN, FR, ES, PT |
| Hosted newsroom | Press room included | Included, one per account |
| Media monitoring | Brand mention tracking and LLM visibilitypr.co (10 June 2026) | Not included |
| Open and reply tracking | Analytics included | Included on every plan |
| Free option | 7-day trial documented in June 2025Prowly Magazine (3 June 2025) | Free account, pay per campaign |
| Data residency | Not stated on a public page | EU hosting under GDPR |
What each costs at three volumes
Prowly does not charge per release, so its cost per campaign falls as you send more. PressPilot charges per journalist reached, so it scales the other way. The crossover is the whole decision.
| Volume | Prowly at 258 USD a month billed annually | PressPilot at 100 journalists per campaign |
|---|---|---|
| 4 campaigns a year | About 3,096 USD, or 774 USD per campaign | 240 EUR on four 60 EUR packs |
| 12 campaigns a year | About 3,096 USD, or 258 USD per campaign | 720 EUR on packs, 348 EUR on the 29 EUR monthly plan |
| 25 campaigns a year | About 3,096 USD, or 124 USD per campaign, before extra seats | 750 EUR for a 2,500-credit pack |
Even at 25 campaigns a year the credit model stays cheaper, because 2,500 credits cost 750 EUR against roughly 3,096 USD. What Prowly's subscription buys on top is the million-contact search and the monitoring, not more sends.
When Prowly is still the right choice
Prowly wins whenever the database is the product. If your work starts with searching a million contacts for the right beat in a market you do not know, PressPilot's 45,476 curated journalists will feel narrow. Prowly also carries light monitoring and, inside Semrush, tracking of which outlets AI systems cite, which no credit-based tool replaces.
It is also the better fit for a team already paying for Semrush, where the PR work lands in the same account as the SEO work, and for teams that want a flat monthly line in the budget rather than a variable one. The trade is the missing price page: ask for the plan names, the seat count and the number in writing, and date the email.
When PressPilot is the better buy
- You send fewer than fifteen campaigns a year and cannot defend a 3,096 USD floor.
- You want the price on a page rather than after a call.
- Your targets are French, Spanish or Portuguese language media and you need the release drafted in those languages.
- You need EU data residency under GDPR in writing.
- You already have a monitoring tool, or you do not monitor at all.
The full price breakdown, including what the 258 USD figure rests on, is in the Prowly pricing guide.
Other options besides these two
| Tool | Price (source, date) | Best for |
|---|---|---|
| Prezly | 100 EUR per month billed annually, 150 EUR monthlyprezly.com, September 2026 | A branded newsroom with a published price, if you already own your media list |
| Mynewsdesk | From 220 EUR per month, Essentialmynewsdesk.com, September 2026 | Newsroom, database and monitoring in one plan, capped at 4 releases a year on Essential |
| EIN Presswire | 149 USD per release, 499 USD for 5 plus 1 free, 999 USD for 15einpresswire.com, September 2026 | Syndication with no subscription and no database |
| Cision | About 7,200 USD a year, 12,625 USD median contractPrezly August 2026; Vendr February 2026 | Monitoring, a 1,400,000+ database and PR Newswire under one contract |
Migration checklist: Prowly to PressPilot
- Get your Prowly renewal date. Prowly bills monthly or annually and no longer shows terms on a public page. Find the renewal date and the notice window in your own contract before you shortlist anything.
- Export contacts and coverage. Download your media lists as CSV with the custom fields, plus your pitch history and any coverage reports you need to keep. Do it while the account is live.
- Measure what the database gave you. Count how many contacts you actually pitched in the last 12 months, not how many the plan claims. Teams paying for a million contacts usually mail a few hundred.
- Create a PressPilot account and verify your domain. Buy a 60 EUR pack (or start the 29 EUR monthly plan), set SPF, DKIM and DMARC on your sending domain and publish the newsroom before the first send.
- Clean the list before importing. Drop contacts with no reply in the last 12 months, re-verify addresses, carry over every opt-out and record the lawful basis for each contact you keep.
- Run one release in parallel. Send the same announcement from both tools while Prowly is still live and compare open rate, reply rate and the coverage you can attribute.
- Replace the monitoring if you used it. PressPilot does not monitor coverage. If Prowly was your monitoring tool, put a dedicated one next to it rather than pretending the job disappeared.
- Cancel at the renewal date. Send written non-renewal before the notice window closes and archive the exports for your legal retention period.
Frequently asked questions
- How does PressPilot compare to Prowly on price?
- PressPilot charges 60 EUR for 100 journalist credits with no subscription (or 29 EUR a month on the Startup plan), so a campaign costs what you send. Prowly is quoted at 258 USD per month billed annually, about 3,096 USD a year (Prezly, 25 August 2026), and AuthorityTech puts real spending at 5,000 to 15,000 USD a year (July 2026). Below roughly fifteen campaigns a year PressPilot costs less.
- Does Prowly publish its prices?
- No longer. We opened prowly.com/pricing on 3 September 2026 and it redirects to prowly.com, whose only pricing link opens a Semrush signup. The Semrush plans page lists four SEO plans from 117.33 to 455.67 USD per month and no PR Toolkit line. PressPilot publishes every pack and subscription price on its pricing page.
- Which has the bigger journalist database, Prowly or PressPilot?
- Prowly, by a wide margin on the published claims. AuthorityTech lists 1,000,000+ contacts in July 2026 and pr.co counts 600,000 in the Semrush AI PR Toolkit in June 2026. PressPilot has 45,476 journalists (live count, September 2026), curated by beat and language across English, French, Spanish and Portuguese media. Neither Prowly figure can be checked on a Prowly page today.
- Is Prowly still a standalone product?
- No. pr.co reported in June 2026 that Prowly has been absorbed into the Semrush ecosystem and is sold as the Semrush AI PR Toolkit rather than on its own. Semrush acquired Prowly in 2020. That matters when you buy: the quote can arrive bundled with SEO plans, so ask for the PR line priced on its own.
- Does PressPilot replace everything Prowly does?
- No. PressPilot covers writing, targeting, sending, a hosted newsroom and open and reply tracking. Prowly adds a much larger contact database, light media monitoring and, through Semrush, SEO and LLM visibility tracking. If monitoring or a million-contact search is what you use daily, keep Prowly or pair PressPilot with a monitoring tool.
- Can I use PressPilot without a subscription?
- Yes, and that is the main structural difference. PressPilot sells credit packs: 60 EUR for 100, 195 EUR for 500, 340 EUR for 1,000, 750 EUR for 2,500 (excl. VAT), with credits that never expire and no contract. Subscriptions start at 29 EUR a month for 100 credits, 79 EUR for 300 and 179 EUR for 800, cheaper per credit if you send every month, but nothing forces one.
- Does Prowly have a free trial?
- Prowly documented a 7-day free trial in its own magazine in June 2025, and its home page still offers a signup, but no trial length appears on a Prowly page today, so get it in writing. For comparison, Prezly gives 14 days with no card and Mynewsdesk 10 days (both read 3 September 2026). PressPilot has a free account and you pay per campaign.
- What are the other alternatives to Prowly?
- Prezly at 100 EUR per month billed annually for a branded newsroom with no journalist database (prezly.com, September 2026). Mynewsdesk from 220 EUR per month for a newsroom, a database and monitoring, capped at 4 releases a year on Essential. EIN Presswire at 149 USD per release for pure syndication with no subscription. Cision if you need the wire and monitoring in one contract.
Related resources
- Prowly pricing 2026
- Prezly pricing 2026
- Prezly alternatives 2026
- Mynewsdesk vs PressPilot
- Prowly vs Muck Rack
- All PR tool alternatives
Pay only when you send
PressPilot starts at 29 EUR a month for 100 journalist credits (or 60 EUR for a one-off pack), with AI writing in 4 languages, a hosted newsroom and reply tracking included. No subscription, no sales call, credits never expire.