Free tools

Free PR tools

Everything here is free and works without an account: an AI generator that drafts a structured press release from a short brief, templates for the most common announcements, and annotated examples of releases, pitches and boilerplates.

All tools

AI writing

AI press release generator

Describe your news in a few lines and get a structured release: headline, dateline, lead, quote, boilerplate and media contact. Free, no signup, 2 generations per hour, in English, French or Spanish.

Templates

Press release templates

Ready-to-fill templates for the announcements companies make most: product launch, Series A, acquisition, partnership, executive hire, award and crisis statement.

Examples

Press release examples

Annotated examples showing how a lead, a quote and a boilerplate are built, and what reporters skip.

Examples

Media pitch examples

Short pitch emails to reporters, with the subject line, the hook and the follow-up, for launches, funding and expert commentary.

Examples

Boilerplate examples

The "About the company" paragraph that closes every release: how long it should be and what to put in it, with examples.

Guide

How to write a press release

A step-by-step guide to a release journalists can use: news angle, structure, length, quotes and the mistakes that get it deleted.

How to use them together

Start with the template or example closest to your announcement to see what a reporter expects, then describe your news in the AI generator to get a first draft. Check every figure, date and quote the draft contains: the generator writes placeholders in brackets when information is missing, and those must be filled before anything is sent. Keep the release short, put the news in the first sentence, and add a real media contact.

When the release is ready, you can send it yourself, or create a free PressPilot account to send it to the journalists who cover your topic and see who opens it. The release you generated is kept in your browser and offered in your account, already imported. See how sending to journalists works and pricing.